Twitch may reduce the revenue split for its partnered streamers, according to reports
Twitch is reportedly looking to make changes to its partner programme, which would include paying top streamers less with an adjusted revenue split.
At present the revenue split for partners is 50/50 for a tier one subscription, 60/40 at tier two, and 70/30 at tier three, in favour of the streamer. Some top Twitch partners have privately negotiated an alternative revenue split.
However, according to a new report from Bloomberg, this revenue split may be pared down to a 50 percent cut across the board.
Though unclear at present, it seems this reduction in revenue split may only affect the top partners as most subscriptions remain at tier one. Eurogamer has contacted Twitch for clarification.
Changes could be made as soon as this summer, according to Bloomberg's anonymous sources, although plans are yet to be finalised.
Other options are also being considered, including creating multiple tiers with set criteria for how streamers can qualify for each.
Incentives will also be given to push streamers to run more ads.
In exchange, partners would no longer be required to stream exclusively on Twitch, allowing them to stream on YouTube or Facebook instead.
Twitch affiliates, a lower level of streamer, already receive a 50/50 split across all subscription tiers.
Streamers have been campaigning for a fairer revenue split for years, with a campaign on the Twitch UserVoice platform becoming the most upvoted.
However, these new reported changes will benefit Twitch far more than users.
The streaming company has already been rocked by high profile departures over the past year, amid claims it has lost touch with the streaming community.
It's also lost top streaming talent to YouTube, where the revenue split is 70/30.
To see this content please enable targeting cookies.I have been hearing similar things for a while now from staff contacts.
A reduction across the board, in fact, not JUST top streamers.
Last year, they removed the 500-self paid subs to get a better split:
— Zach Bussey (@zachbussey) April 27, 2022
To see this content please enable targeting cookies.What a joke. Makes it worse for everyone except twitch themselves.
— Jacksepticeye (@Jacksepticeye) April 27, 2022
To see this content please enable targeting cookies.The fact that most Twitch streamers only get 50% of the their subscriber revenue is an absolute joke
The 70/30 split should be the norm, not the exception - ESPECIALLY with how intrusive and obnoxious ads have gotten on Twitch
— Parker Mackay (@INTERRO) April 27, 2022
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